My Market BI

The best restaurant locations are the locations that are near high concentrations of the types of consumers who are likely to visit your restaurant or order catering/delivery. Given the restaurant industry’s expansion into new dayparts and delivery channels, it’s also important to understand who your customers are for the dayparts and channels that drive your success to ensure the correct customer mix for each location.

Many brands use demographic criteria to define their customer profile, which is an important first step, but layering in lifestyle information yields a more accurate and actionable picture. Some brands may discover that their customer profile shifts very little by daypart or channel, but others may find dramatic shifts between traditional customers and those engaging with new dayparts or delivery channels.

You need to convince potential franchisees that your franchise concept is an attractive and viable business. This requires that you are a resource to the franchisee in identifying the customer base in their market. PSP’s analytical engine can help determine how many locations to put in each market and who/where are the potential customers. Conveying to the franchisee that you have their back and that they have opportunity for success can seal a long lasting relationship.