PSP understands the retail industry. We help your company understand who your best customers are, identify your best potential markets and locations, and assess the value and opportunity in your current portfolio of stores. Armed with this knowledge, you can make the right decisions that will help you grow your store sales.
We can help you open optimal store locations and avoid the expensive mistakes of tripping up on a bad market. We do all this through our innovative techniques in data analysis. We would import and analyze your current customer profile. Through working closely with you we would identify a successful site selection model based on defined KPIs. Then we can view the results through our State-of-the-Art Market BI system.
We can help you better define your customers and cut through all the confusion in your customer data. This will help you have a better chance at marketing and retaining loyal clients.
We can help you identify where to invest resources to maximize return by understanding the underlying factors influencing store performance.
We can help you analyze and market area to strategically locate store locations. By understanding your customers and pulling data about the markets, we can easily run smaller market analysis for full potential analysis of the area.
We can help through our optimized marketing strategies. This is where we target the right households with the right message and the right marketing vehicle.