My Market BI

Analytics for Franchising

PSP can help you understand the profile of your best customers, identify the best potential markets and franchise territories, and assess the value and opportunity in your current franchise locations. This knowledge will help you make the right decisions that help you grow your franchise.

Whether you are a franchise owner or a franchisee, identifying the market segments to target as customers can determine the success of your franchise. PSP can sort through massive databases of customer profiles to highlight the optimal area to build a new store or identify potential customers

For the Franchisor

You need to convince potential franchisees that your franchise concept is an attractive and viable business. This requires that you are a resource to the franchisee in identifying the customer base in their market. PSP’s analytical engine can help determine how many locations to put in each market and who/where are the potential customers. Conveying to the franchisee that you have their back and that they have opportunity for success can seal a long lasting relationship.

For the Franchisee

Starting a franchise location can be scary if you do not have all the facts. Using Market BI, you can analyze specific information about your market to determine areas of opportunity in marketing and customer outreach. Furthermore, once you have a customer base you can utilize the Customer Relationhip Manager to retain those you have acquired.